Total Learning Concepts Introduces Training Guide for Sales Representatives New to the Biopharma Industry

LAWRENCEVILLE, NJ – Total Learning Concepts, a training content company that specializes in e-Learning, has introduced a new, interactive training guide—Introduction to Pharmaceutical Sales—for sales representatives who are new to the pharmaceutical and biotech industry. Total Learning Concepts is a Publicis Healthcare Communications Group Company.

Introduction to Pharmaceutical Sales: a guide to selling within the pharmaceutical industry,
provides the most comprehensive primer for understanding and selling within the
biopharmaceutical marketplace. The learning suite includes two interactive modules that utilize
Total Learning Concepts’ serious-gaming technology platform: The U.S. Pharmaceutical
Industry and Pharmaceutical Sales Overview.

“The biopharma industry has its own unique language and culture,” said Dr. Glen Low, Director
of e-Learning Strategies for Total Learning Concepts. “It is a different kind of ‘sell’ from other
business-to-business or customer-based selling. New hires from outside the industry need to
be able to communicate at an expert level to healthcare providers with years of education in a
highly specialized field.”

“Furthermore, sales representatives new to the biopharma industry need to be assertive in an
environment where physicians are busy with patients,” added Dr. Low. “They also must be
aware of managed care prescribing decisions, and limitations physicians may have in selecting
treatments and products.”

Utilizing Qube, Total Learning Concepts' Serious Game-based e-Learning System includes an
online authoring platform for rapidly customizing more than 30 instructionally proven game
templates that can be deployed for any number of employees. Learners compete in a fun,
engaging Challenge Arena at their own pace and according to their individual availability for
training, resulting in significantly increased retention rates. The success of each learning
initiative can be monitored by managers, sales trainers, and the marketing department with the
system's QDashboard learner analytics engine.

For more information, please contact Suzanne Burrell at (609) 896-4721 or visit our
website at www.tlconline.com.

About Total Learning Concepts
Total Learning Concepts, a leading provider of pharmaceutical and biotech sales training,
merges the expertise of their 20 year legacy with training that is timely, innovative and
groundbreaking. The company has developed customized training materials used to launch
more than 90 pharmaceutical products worldwide, many of which are industry blockbusters.
Total Learning Concepts is committed to providing real-world training that can be practically
applied for immediate results and outstanding impact. Website: www.tlconline.com