Total Learning Concepts Introduces ‘Boot Camp’ to Train Reps in Analysis and Use of Clinical Studies

BOSTON, MA – Total Learning Concepts, a leading provider of pharmaceutical and biotech sales training, has introduced Clinical Boot Camp™ a new training program for industry sales representatives. Offering both basic and advanced training, the program uses a blended learning format to help salespeople analyze clinical studies and use them in various selling situations. Blended learning utilizes a variety of learning modalities—such as classroom, eLearning, audio, and video—to optimize learning and retention. Total Learning Concepts is a Publicis Healthcare Communications Group company.

Clinical Boot Camp™ helps build the confidence of pharma and biotech representatives and improves their ability to integrate clinical studies into sales calls,” said Suzanne Burrell, Vice President, Operations at Total Learning Concepts. “Supporting their sales calls with research results and analysis has become a critical skill in today’s biopharma selling environment,” she added.

The Clinical Boot Camp™ series includes:
• Basic Training, which teaches representatives how to integrate clinical studies into sales calls. The Basic Training curriculum includes Reprint Ready!™, Clinical Selling Workshop 101™, and e-Prints. Skills include how to analyze studies, assess their strengths and weaknesses, and use them in basic selling situations.

• Advanced Training, which focuses on advanced selling with clinical studies and includes how to analyze studies, assess their strengths and weaknesses, and use them to create lead-ins, strengthen their sales pitch, and handle challenging sales calls more effectively. The Advanced Training curricula includes Guide to Clinical Studies and Evidence-Based Medicine Handbook, Mastering the Medical Literature Workshop™, Convincing with Clinicals Workshop™, Presenting with Confidence Workshop™, and Managing Challenging Situations with Clinicals Workshop™. Skill development includes how to use “constructive criticism” to persuade resistant physicians, become a valuable clinical resource for healthcare professionals, and assist physicians in assessing the benefits of particular studies to their practices.

For more information on the Clinical Boot Camp™, contact Suzanne Burrell, Vice President Operations at Total Learning Concepts, at (609) 896-4721 or visit www.tlconline.com

About Total Learning Concepts
Total Learning Concepts (TLC), a leading provider of pharmaceutical and biotech sales training, merges the expertise of their 20 year legacy with training that is timely, innovative and groundbreaking. TLC has developed customized training materials used to launch more than 90 pharmaceutical products worldwide, many of which are industry blockbusters. TLC is committed to providing real-world training that can be practically applied for immediate results and outstanding impact. Web site: www.tlconline.com