REAL Pharmacy CD-ROM

REAL Pharmacy, designed for both the new and experienced Sales Representative, provides an overview of how wholesalers, buying groups, and specialty distributors impact sales of pharmaceutical products. Learners discover how payers, reimbursements, adjudication of prescriptions, and even the type of pharmacy can affect a product’s market share. Finally, learners discover how to harness and apply this knowledge to craft short- and long-term sales strategies.

REAL Pharmacy has three distinct levels of instruction:

• Level One: The Distribution Process
• Level Two: The Retail Pharmacy and Other Points of Purchase
• Level Three: Pharmacy Selling